The general field of electrocatalysis, from both the technical and business standpoints is accessed and research areas and approaches most likely to lead to substantial energy/cost savings are identified. The overall approach was to compile and evaluate available information, relying heavily on inputs/recommendations of research managers and technical personnel in responsible positions in industry and at universities. Some promising approaches identified to date include the use of transition metal compounds as electrocatalysts and the use of the new electrochemical photocapacitance spectroscopy (EPS) technique for electrocatalyst characterization/development. For the first time, an oxygen electrocatalyst based on the K2NiF4 structure was synthesized, investigated and compared with a perovskite analog. Results show that this class of materials, based on Ni(3+), forms very efficient and stable O2 anodes in basic solution and suggest that other structure-types be examined in this regard. The very difficult problem of dinitrogen and carbon dioxide electroreductions is addressed through the use of biological model systems which can mimic the enzyme processes in nature.